We help governments better connect with their communities.
Governments are made or broken on their capacity to communicate. Our mission is to help government better connect with communities, making Australia a fairer place.Get in touch
Arc Public is a full service strategic communications agency working with government and allied organisations. Our expertise at federal, state and local levels mean we understand the challenges of government, we know your audiences and we can set your issues in a context that resonates.
What we do
Using a clear evidence base - not just hunches - we find the best way to affect attitudes and change behaviour. We believe in the power of stories - the narrative arc - to help move hearts and minds.
Our consultants have advised Chairs, Premiers, Ministers, Lord Mayors, and CEOs on reputation, positioning and messaging. We give honest, informed counsel and support, anticipating outcomes and mitigating risk.
How we do it
What do we want to change?
Defining the challenge sounds simple enough, but nailing this at the outset is critical.
What's the environment?
The context is critical, and research is the communications equivalent of measuring twice and cutting once.
Setting the course
We set the directions in the communications strategy, choosing channels and tactics that best suit the brief.
How do we get there?
Working with you to get the word out, tell the stories, shift the mindset.
What did we achieve?
Throughout the project and looking back, we are constantly collecting data: who heard the story? How did they respond? What difference did it make?